P2 - Create concept documents

Concept Documents

For P2, I will be working with three other people in a group to create an audio-visual promo for the Nintendo Switch. Working together, we will be making an advert which will last around a minute long, and will be skippable on YouTube.

Mind map

Mood board

Rough Sketches.

Medium

The promotional video which we will be making for the Nintendo switch will be a YouTube advert. This is because when it is distributed to the right audience, there will be a lot of viewers who are interested in Nintendo products which will see this.

Running time

When looking at the running time, the video will be just over a minute long. If the advert was chosen to be one which can’t be skipped, then most of the viewers it will get would likely click off, which is why it would be best for the viewer to be given the option to skip over it if they want to. With the video being this long and with it also being skippable, it would mean it would cost as much as any other type of ad to keep it running.

Synopsis/outline

The way that the promo video will play out will be in ways of showing the mobility, functionality, and some gameplay on the console. The mobility, will include shots to show the different modes the Switch can be played in. For example, the handheld mode, tv/docked mode, and tabletop mode. This could also include the use of the pro controller which can be bought separately and usually makes the docked/tabletop gameplay a bit easier.

There will also be parts to show the functionality, as in the joy cons being taken off and used for multiplayer, and the rear stand for the tabletop gameplay. Though, when showing the rear stand, there could even be a bit of a jokey scene where the stand just breaks when trying to stand up the console to play on the tabletop mode. This would be a fun kind of thing for people who already own the base model of the switch, who would know how much of a pain this little stand is.

There is a chance that the end of the advert, there will be a gif like scene where there are covers of different Nintendo switch games moving in lines across the screen, with information about the console and including things like a QR code and/or a link to the website where it can be bought.

Target audience/genre

The target audience of this advert would be the average audience for any Nintendo product, which is mainly families and especially their ‘older’ generation as Nintendo usually aim their products at them in order to keep them around.

When looking at demographics as a whole, this advert would be aimed at mainly teenagers through young adults, but could also be children as well because in general the console is classed as family friendly. The gender that it is targeted at, also, is typically split 50/50 as there is nothing really about the console itself that could class it in this way.

The psychometrics that this advert would be aimed at would mainly be mainstreamers because they like tried and trusted brands and being a part of a large group of people, which is a lot like the users of Nintendo products. However, it could also be aimed at explorers as they like to find new things and experiences, and this is about exactly what the Switch is because there is probably no other console which has even a similar experience to this one (being able to play it as both a home and a portable console).

In a sense of geographics, the advert will be national/UK aimed (it may cost more for it to be distributed to anywhere else).

The genre of the advert will be promotional, as it is giving the product attention for people to see and possibly consider buying and promoting the product. It will also be under the gaming category, as it is a console which games can be played on.

Customer Profile Sheet

What does your perfect target customer look like? 

General

 

Name: Joe Marriott

 

Location (Where they live): Scunthorpe 

 

Family (What’s their relationship with their parents? Siblings? Kids/Wife if they have them:  

2 siblings 

 

Relationship status: Taken 

 

Gender: Male 

 

Age:17 

 

Job: McDonalds 

 

Education (high school? College?): College 

 

Income (Average): about £9 an hour 

 

Environment

 

Who do they follow on social media? 

Dantdm, Jacksepticieye, dream, James Marriott 

 

Channels

What do they watch on YouTube? TV? Netflix? HBO? What shows? What movies? 

Dream smp, Wilbur soot, Benidorm, Drew Gooden, Danny Gonzalez 

 

Books

Ones they read and are thinking about right now, books to get them out of their pain, etc.: 

Not Harry Potter, The DaVinci Code 

 

Podcast

What might they listen to? 

The useless hotline 

 

Weekends

What does their time off and the weekend look like? 

Gaming online with friends and girlfriend 

 

Daily

What does their schedule look like on their weekdays? 

He works every Monday Thursday Saturday 12 hours a week, gaming on the weekends and at any free time he has 

 

Driving Forces

 

Aspirations:

Game designer/development job. Would go to university for the necessary education to get the job that he wants. 

 
Desires:

Family life with girlfriend and kids, play games together. 

 

Fears:

Somehow losing his family, girlfriend (they've been together for ages). 

 

Frustrations:

3 year olds who think they can play games. 

 

Other

 

3. What’s the biggest problem your most ideal client has?

Simple troubles like no spaghetti hoops 

 

4. What frustrates your most ideal client the most?

Other gamers

 

5. What are THE four to five steps for them to achieve success and get results?

Do game design, continue game design, work for a game company, get loads of money 

 

6. What keeps your perfect client awake at night (worrying, fearful, anxious)?

Insomnia 

 

7. What humiliates your perfect client (an event or occurrence they are trying to avoid)?

When people around him make fun of his interests (not his friends, more his family/people at his college) 

 

8. What is the cost of staying where they are right now? How bad can things become if they don’t fix it?

He lives with his parents still so doesn't have to pay the rent 

 

9. What is their most urgent, pressing crisis they have to have solved right away (the real pain they’re facing, the thing they need fixed immediately)?

He has a mental illness that he refuses to take the medication for 

 

10. What are the top 3 things that frustrate your perfect clients on a daily basis (is it doing things they don’t want to do? people? circumstances? chores)?

When his mum makes him do chores, when the Mcflurry machine breaks, when Mcdonald’s customers complain  

 

11. What does your perfect client want more than anything else?

A Nintendo switch OLED model (the Pokémon version) 

Splatoon dlc 

 

12. Explain what you would do if you were in their situation - high level steps. (Share 'what' you would do, not 'how' to do it).

Study more to aspire beyond McDonalds job and so he can achieve games designer like he wants 

 

13. What is the BIGGEST MISTAKE your perfect client is making right now (related to the problem you solve)?

Not taking his studies seriously playing Minecraft too much 

 

14. What does your perfect client complain about when they’re with their friends or family (i.e. “not enough money,” “not enough time,” “don’t know how to do something,” etc.)? 

Not enough money for new games  

 

15. List their favorite:

 

Activities- Playing his Kirby games. 

Colors- Red  

Hobbies- Gaming  

Food- Chicken Goujons, chips, pizza, spaghetti hoops, turkey dinos 

Car- Delorean 

Holiday destinations- Benidorm, Paris, New York 

TV program- The Simpsons 

Song- Man or Muppet 

Band- Lovejoy 

Film- South park movie 

 

15. List their LEAST favorite:

 

Activities- Cracking bones 

Colors- Pink  

Hobbies- Badminton, Football, any sport 

Food- Sprouts, eggs, avocado 

Car- Fiat 500 

Holiday destinations- Skegness  

TV program- Reality shows like love island 

Song- What Makes You Beautiful- One Direction

Band- One Direction 

Film- Mean girls 2 

 

Add pictures of what you think they look like...

Updated every minute, 17-year-old whiz kid's coronavirus site used by millions | The Times of Israel - where pic is from. Avi Schiffmann