M2

Explain Legal and Ethical Issues

In this document, I will be explaining the legal and ethical issues which will affect our audio visual promo about the Nintendo Switch.

Legal : law and legislation

One issue for legal would be copyright, as it is important to ensure that any thing used in the advertisement is original or has had permission granted to use it to avoid any issues. More things to consider for the advert will be the regulatory bodies, including ASA, BBFC, Ofcom. For example, ASA will look over an advert to see if it follows the correct guidelines and if it is suitable for the intended target audience, and if an advertisement does not follow either of these, then it may be removed or edited to meet the guidelines.

Another legal concern would be trademarks and the use of intellectual property. This is near enough the same as copyright but is a lot more specific. If an advertisement uses logos or slogans that belong to another company without permission, then legal action can be taken against the company who created the advertisement.

When applying these to our advertisement on the Nintendo Switch, we will have to ensure that we are using Nintendo's logo and possible use of content from their games with granted permission. As our advert also plans on being a family friendly video, we also have to make sure that none of what we record or edit into the video could be classed as offensive to a younger audience.

Ethical : offence

The ethical issues which will have to be considered will be slander, discrimination, and misrepresentation. Slander will be one of them because it is spoken, unlike libel which is written (why it wouldn't count). In the video, we will have to make sure there is there is nothing said which would cause damage to a persons reputation. This in a way can link to discrimination, which will mean there has to be nothing in the video which may cause harm to people of different categories, like gender or age.

It is also important to ensure that any claims made in the advertisement are truthful and not misleading as it can be considered as misrepresentation for the product being advertised, as making false claims could result in legal action being taken against the company.

When applying these to our Nintendo Switch promo, we need to ensure that we don't include anything misleading about this device, like how it could 'change someone's life' etc. when in reality it would not.

Frameworks

These are ethical, and are sets of rules or ideas to guide you. The legal and ethical frameworks of an audio-visual promo include copyright law, advertising regulations, and consumer protection laws. The promo must comply with these laws and regulations to avoid legal action or public backlash. Ethical frameworks include transparency, accuracy, and truthfulness in advertising. The promo should not contain any misleading or offensive content and should be produced with social responsibility in mind.

Value Oriented

Legal and ethical issues of an audio-visual promo include social responsibility, brand values, educational awareness and emotional impact. Social responsibility involves creating content which would not cause harm or be offensive to society. Brand values refer to the message that the promo conveys and how it fits within what the company stands for. Educational awareness involves promoting positive messages and educating the audience. Emotional impact refers to the effect that the promo has on the audience, and must not be manipulative or misleading.

Stakeholder Oriented

the producer, crew, actors, society, and what their needs will be during the production:

The legal and ethical issues of an audio-visual promo involve considerations for the producer, crew, actors, and society. The producer must ensure that all content is legally obtained and licensed, while the crew and actors must follow ethical guidelines such as transparency, accuracy, and truthfulness. Societal orientation includes the responsibility to avoid offensive or misleading content and to produce the promo with social responsibility in mind.